The Curious Personality Cult of Abu Bakr Al-Baghdadi: At the Crossroads of Religion, Politics, and Communication Strategies and Technologies

This paper studies the construction of the personality cult of Abu Bakr al-Baghdadi, the deceased leader of the Islamic State (is) organization that ruled large territories in Iraq and Syria in the mid to late 2010s. Examining a range of is primary sources, I argue that al-Baghdadi sought to develop...

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Bibliographic Details
Published in:Journal of religion, media and digital culture
Main Author: Salih, Mohammed A. (Author)
Format: Electronic Article
Language:English
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Published: Brill 2024
In: Journal of religion, media and digital culture
Year: 2024, Volume: 13, Issue: 1, Pages: 65-87
Further subjects:B personality cult
B Religion
B Islamic State
B Abu Bakr al-Baghdadi
B Communication
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Summary:This paper studies the construction of the personality cult of Abu Bakr al-Baghdadi, the deceased leader of the Islamic State (is) organization that ruled large territories in Iraq and Syria in the mid to late 2010s. Examining a range of is primary sources, I argue that al-Baghdadi sought to develop a distinct personality cult by cultivating auras of holiness and mystique around his personae. While he flaunted putatively exceptional religious leadership credentials, it is al-Baghdadi’s use of communication strategies and technologies for projecting his personality cult that distinguishes his case and this study. Al-Baghdadi sought to strategically mystify himself by rarely appearing in public and largely avoiding visual self-revelation in the media messages he released. Ultimately, given his defiance of regional and international powers and his group’s notoriety, al-Baghdadi’s low visibility and self-enigmatization worked to his advantage by generating much interest about him among supporters and the global media.
ISSN:2165-9214
Contains:Enthalten in: Journal of religion, media and digital culture
Persistent identifiers:DOI: 10.1163/21659214-bja10107