Ludic Piety and the Limits of Modesty: On the Perplexing Case of Dato Vida
Islamic modesty as a cluster of gendered virtues is typically synonymous with ‘modest’ modes of body-concealing attire and comportment. This article argues, however, that the meaning of ‘modesty’ as currently conceptualised to illuminate the contours of corporeal and sartorial piety is wholly inadeq...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2024
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| In: |
Religion & gender
Year: 2024, Volume: 14, Issue: 3, Pages: 291-312 |
| Standardized Subjects / Keyword chains: | B
Dato' Seri Vida 1971-
/ Malaysia
/ Muslim woman
/ Woman executive
/ Women's ethics
/ Piety
/ Modesty
|
| RelBib Classification: | AD Sociology of religion; religious policy AG Religious life; material religion BJ Islam KBM Asia NCB Personal ethics NCC Social ethics TK Recent history ZE Economy / Economics |
| Further subjects: | B
excess
B Malaysia B Islamic piety B Dato Vida B Modesty |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Summary: | Islamic modesty as a cluster of gendered virtues is typically synonymous with ‘modest’ modes of body-concealing attire and comportment. This article argues, however, that the meaning of ‘modesty’ as currently conceptualised to illuminate the contours of corporeal and sartorial piety is wholly inadequate in its inability to evaluate the more ambivalent expressions of modesty beyond dress as a signal of inner virtue. Although the attention on modest or pious fashion as embraced by women the world over has been as a site for redefining the boundaries of moral and public participation, it does not go far enough in reconfiguring the debates on aesthetics and ethics of ambivalence, ambiguity, and contradiction in Muslim society. Based on a textual reading of the public persona of the Malaysian celebrity entrepreneur Dato Vida and interviews with other Malay-Muslim female entrepreneurs of her contemporary, I posit that the elasticity of modesty relates to a similarly flexible, expansive, and explorative conceptualisation of Islam. Related to this conceptualisation, Dato Vida embodies what I call ludic piety in her presentation and performance of gendered pious excesses within the elastic bounds of modesty. |
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| ISSN: | 1878-5417 |
| Contains: | Enthalten in: Religion & gender
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| Persistent identifiers: | DOI: 10.1163/18785417-bja10016 |
