Kommunikationsmacht Marketing: Markenpolitik als Prinzip öffentlicher Medienkommunikation?
| Contributors: | ; |
|---|---|
| Format: | Print Book |
| Language: | German |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| WorldCat: | WorldCat |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
München
KoPäd-Verl.
2003
|
| In: |
Forum Medienethik (2003,1)
Year: 2003 |
| Series/Journal: | Forum Medienethik
2003,1 |
| Standardized Subjects / Keyword chains: | B
Advertising, Political
/ Mass media
/ Christian ethics (motif)
B Politics / Marketing / Christian ethics (motif) |
| Further subjects: | B
Collection of essays
|
| Online Access: |
Table of Contents (Publisher) |
| Item Description: | Literaturverz. S. 80 - 92. - Literaturangaben |
|---|---|
| Physical Description: | 92 S, Ill., graph. Darst |
| ISBN: | 3-935686-48-X |
