Doing anthropology in consumer research

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Bibliographic Details
Authors: Sunderland, Patricia L. (Author); Denny, Rita Mary Taylor 1956-
Format: Print Book
Language:English
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Published: Walnut Creek, Calif. Left Coast Press c 2007
Standardized Subjects / Keyword chains:B Consumer behavior / Cultural analysis / Research method / Cultural anthropology
Further subjects:B Collection of essays
B Business anthropology Research
B Konsumentenverhalten
B Sozialforschung
B Consumer
B Anthropology Methodology
B Anthropology
B Market research
B Consumers Research
B Anthropology / Verbraucherforschung
Online Access: Inhaltsverzeichnis (Verlag)
Inhaltsverzeichnis (Verlag)
Description
ISBN:1598740911