Wie Werbung wirkt: Erkenntnisse des Neuromarketing

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Bibliographic Details
Authors: Scheier, Christian 1968-; Held, Dirk 1971-
Format: Print Book
Language:German
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Published: Freiburg Berlin München Haufe 2008
Edition:[Nachdr.]
Standardized Subjects / Keyword chains:B Advertising effects
Further subjects:B Marketing Psychological aspects
B Advertising Psychological aspects
B Motivation research (Marketing)
Description
Item Description:Literaturverz. S. 191 - 195
ISBN:3448072516