Boomer marketing: selling to a recession resistant market

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Bibliographic Details
Main Author: Chaston, Ian 1944- (Author)
Format: Print Book
Language:English
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Fernleihe:Fernleihe für die Fachinformationsdienste
Published: London New York, NY Routledge 2009
In:Year: 2009
Edition:1. publ.
Standardized Subjects / Keyword chains:B USA / Market segmentation / Target audience / Old person (60-80 years, motif) / Consumer behavior / Marketing
Further subjects:B Old person (60-90 years)
B Target audience
B Usa
B Konsumentenverhalten
B Ältere Menschen
B Target marketing (United States)
B Market segmentation (United States)
B Market segmentation
B Baby boom generation (United States)
B Middle-aged consumers (United States)
B Marketing
Online Access: Table of Contents
Description
Item Description:Includes bibliographical references and index
ISBN:0415489628