Boomer marketing: selling to a recession resistant market
Main Author: | |
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Format: | Print Book |
Language: | English |
Subito Delivery Service: | Order now. |
Check availability: | HBZ Gateway |
WorldCat: | WorldCat |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
London New York, NY
Routledge
2009
|
In: | Year: 2009 |
Edition: | 1. publ. |
Standardized Subjects / Keyword chains: | B
USA
/ Market segmentation
/ Target audience
/ Old person (60-80 years, motif)
/ Consumer behavior
/ Marketing
|
Further subjects: | B
Old person (60-90 years)
B Target audience B Usa B Konsumentenverhalten B Ältere Menschen B Target marketing (United States) B Market segmentation (United States) B Market segmentation B Baby boom generation (United States) B Middle-aged consumers (United States) B Marketing |
Online Access: |
Table of Contents |