Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
| Authors: | ; |
|---|---|
| Format: | Print Book |
| Language: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| WorldCat: | WorldCat |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
Hoboken, NJ
John Wiley & Sons
2009
|
| In: | Year: 2009 |
| Standardized Subjects / Keyword chains: | B
Service rendered
/ Marketing
/ Markenbekanntheit
|
| Further subjects: | B
Dienstleistungsmarketing
B Service industries Marketing B Branding (Marketing) B Markenbekanntheit B B-to-B-Marketing B Service rendered B Unternehmensdienstleistung B Marketing |
| Online Access: |
Cover Table of Contents |
| Item Description: | Includes bibliographical references and index |
|---|---|
| Physical Description: | XX, 332 S., graph. Darst. |
| ISBN: | 978-0-470-43899-2 |
