Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
| Authors: | ; |
|---|---|
| Format: | Print Book |
| Language: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| WorldCat: | WorldCat |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Hoboken, NJ
John Wiley & Sons
2009
|
| In: | Year: 2009 |
| Standardized Subjects / Keyword chains: | B
Service rendered
/ Marketing
/ Markenbekanntheit
|
| Further subjects: | B
Dienstleistungsmarketing
B Service industries Marketing B Branding (Marketing) B Markenbekanntheit B B-to-B-Marketing B Service rendered B Unternehmensdienstleistung B Marketing |
| Online Access: |
Cover Table of Contents |
MARC
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| 024 | 3 | |a 2009007398 | |
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| 100 | 1 | |0 (DE-588)138994730 |0 (DE-627)703174827 |0 (DE-576)309843723 |4 aut |a Schultz, Mike |d 1974- | |
| 109 | |a Schultz, Mike 1974- | ||
| 245 | 1 | 0 | |a Professional services marketing |b how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |c Mike Schultz; John E. Doerr |
| 263 | |a 0907 | ||
| 264 | 1 | |a Hoboken, NJ |b John Wiley & Sons |c 2009 | |
| 300 | |a XX, 332 S. |b graph. Darst. | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a ohne Hilfsmittel zu benutzen |b n |2 rdamedia | ||
| 338 | |a Band |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 8 | 0 | |a What marketing can do for a firm -- Marketing planning -- Keys to building a terrible marketing strategy -- The seven levers of lead generation and marketing planning -- How to think about fees and pricing -- Don't worry about your competition (let them worry about you) -- The "get it done" culture -- Brand? What it is. Why bother -- Three elements of well crafted brand messaging -- Uncovering your key brand attributes. |
| 505 | 8 | 0 | |a What marketing can do for a firm -- Marketing planning -- Keys to building a terrible marketing strategy -- The seven levers of lead generation and marketing planning -- How to think about fees and pricing -- Don't worry about your competition (let them worry about you) -- The "get it done" culture -- Brand : what it is, why bother -- Three elements of well-crafted brand messaging -- Uncovering your key brand attributes -- Your firm, your brand -- RAMP up your brand -- On being unique and other bad marketing advice -- Building brand and marketing messages -- On becoming a thought leader -- Marketing communications and lead generation tactics -- Introduction to lead generation -- Value and offers in lead generation -- The case for sustained lead generation and relationship nurturing -- Targeting -- RAIN selling -- Networking, relationships, trust, and value -- Selling with hustle, passion, and intensity. |
| 583 | 1 | |a Archivierung prüfen |c 20200919 |f DE-640 |z 1 |2 pdager | |
| 650 | 7 | |8 1.1\x |a Unternehmensdienstleistung |0 (DE-627)091396476 |0 (DE-2867)18397-6 |2 stw | |
| 650 | 7 | |8 1.2\x |a Dienstleistungsmarketing |0 (DE-627)091354951 |0 (DE-2867)18101-4 |2 stw | |
| 650 | 7 | |8 1.3\x |a B-to-B-Marketing |0 (DE-627)591455609 |0 (DE-2867)26022-4 |2 stw | |
| 650 | 0 | |a Service industries |x Marketing | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Marketing | |
| 650 | 4 | |a Dienstleistung | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Markenbekanntheit | |
| 689 | 0 | 0 | |d s |0 (DE-588)4012178-1 |0 (DE-627)106349619 |0 (DE-576)208897216 |2 gnd |a Dienstleistung |
| 689 | 0 | 1 | |d s |0 (DE-588)4037589-4 |0 (DE-627)104364246 |0 (DE-576)209025417 |2 gnd |a Marketing |
| 689 | 0 | 2 | |d s |0 (DE-588)4329198-3 |0 (DE-627)132027399 |0 (DE-576)211298379 |2 gnd |a Markenbekanntheit |
| 689 | 0 | |5 (DE-627) | |
| 700 | 1 | |a Doerr, John E. |4 aut | |
| 856 | 4 | 2 | |u https://swbplus.bsz-bw.de/bsz312302797cov.jpg |m V:DE-576 |m X:wiley |q image/jpeg |v 20091027202145 |3 Cover |
| 856 | 4 | 2 | |u https://www.gbv.de/dms/zbw/594396832.pdf |m V:DE-601 |m B:DE-206 |q pdf/application |v 2009-08-18 |3 Inhaltsverzeichnis |
| 935 | |a mteo | ||
| 936 | r | v | |a QQ 250 |b Dienstleistungsbetrieb / Management |k Wirtschaftswissenschaften |k Spezielle Betriebswirtschaftslehren |k Dienstleistungsbetrieb / Management |0 (DE-627)1271482568 |0 (DE-625)rvk/141969: |0 (DE-576)201482568 |
| 951 | |a BO | ||
| ELC | |b 1 | ||
| ORI | |a SA-MARC-ixtheo_oa001.raw | ||
| REF | |a Dienstleistungsmarketing | ||
| REL | |a 1 | ||
| STA | 0 | 0 | |a Marketing,Service rendered |
| STB | 0 | 0 | |a Marketing,Mercatique,Mercatique,Marketing,Prestation de service |
| STC | 0 | 0 | |a Marketing,Prestación de servicios |
| STD | 0 | 0 | |a Marketing,Servizio |
| STE | 0 | 0 | |a 巿场营销,营销,巿场营销,所提供的服务,所提供的服事 |
| STF | 0 | 0 | |a 巿場營銷,營銷,巿場行銷,所提供的服務,所提供的服事 |
| STG | 0 | 0 | |a Marketing,Prestação de serviços |
| STH | 0 | 0 | |a Выполнение работы,Услуги,Маркетинг |
| STI | 0 | 0 | |a Μάρκετινγκ,Marketing,Υπηρεσία,Παροχή υπηρεσίας |
| SUB | |a REL | ||
| SYE | 0 | 0 | |a Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung,Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgut,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung , Service , Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung,Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgut,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung , Marke,Bekannte Marke,Berühmte Marke,Starke Marke |
| SYG | 0 | 0 | |a Service , Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung,Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgut,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung , Marke,Bekannte Marke,Berühmte Marke,Starke Marke |