After heroism - religion versus consumerism: preliminaries for an investigation of Protestantism and Islam under consumer culture

Using Protestantism and Islam as examples, the intricate relation between consumerism and religion is examined. Beyond the opposition of religious ‘heroic’ anti-consumerism and secular ‘romantic’ consumerism, it will be argued, there is mutual accommodation and even convergence. On the one hand cons...

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Bibliographic Details
Published in:Islam and Christian-Muslim relations
Main Author: Varul, Matthias Z.
Format: Electronic/Print Article
Language:English
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Published: Routledge 2008
[publisher not identified]
In: Islam and Christian-Muslim relations
Year: 2008, Volume: 19, Issue: 2, Pages: 237-255
Further subjects:B ethical argumentation
B Protestanism
B Economy
B Islam
B Oikonomia
B Ethische Argumentation
B Protestantism
B Moderne Gesellschaft
B Modern Society
Online Access: Presumably Free Access
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Summary:Using Protestantism and Islam as examples, the intricate relation between consumerism and religion is examined. Beyond the opposition of religious ‘heroic’ anti-consumerism and secular ‘romantic’ consumerism, it will be argued, there is mutual accommodation and even convergence. On the one hand consumerism challenges religion by taking over some genuinely religious functions; on the other hand it exacerbates and accelerates a religious dynamics of probation and, thereby, invites religion to a specifically consumerist revival. The condition for such a revival, however, is that friend/enemy distinctions based on religion are transformed into a variant of the decidedly unheroic ‘war of shopping’. Religious commitment is assimilated to consumer preferences, and becomes reversible.
ISSN:0959-6410
Contains:In: Islam and Christian-Muslim relations
Persistent identifiers:DOI: 10.1080/09596410801924046