Ernest Dichter and motivation research: new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on Ernest Dichter and Motivation Research, organised by the editors at the University of Vienna in December 2005]
"Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the...
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| Contributors: | ; ; |
| Format: | Electronic/Print Book |
| Language: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Basingstoke [u.a.]
Palgrave Macmillan
2010
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| In: | Year: 2010 |
| Edition: | 1. publ. |
| Standardized Subjects / Keyword chains: | B
Dichter, Ernest 1907-1991
/ Motivational psychology
/ Marketing
/ Consumer behavior
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| Further subjects: | B
Collection of essays
B Consumption (Economics) Psychological aspects B Consumer behavior B Konsumentenverhalten B Motivation B Dichter, Ernest (1907-1991) Influence B Consumer behavior Psychological aspects B Conference program 2005 (Vienna) B Market research B Dichter, Ernest (1907-1991) B Motivation research (Marketing) B Dichter, Ernest |
| Online Access: |
Book review (H-Net) Cover Table of Contents Review Volltext (doi) |
| Summary: | "Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"-- "Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"-- |
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| Item Description: | Literaturangaben |
| ISBN: | 0230537995 |
| Persistent identifiers: | DOI: 10.1057/978-0-230-29394-6 |