Ernest Dichter and motivation research: new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on Ernest Dichter and Motivation Research, organised by the editors at the University of Vienna in December 2005]
"Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the...
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| Contributors: | ; ; |
| Format: | Electronic/Print Book |
| Language: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| WorldCat: | WorldCat |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Basingstoke [u.a.]
Palgrave Macmillan
2010
|
| In: | Year: 2010 |
| Edition: | 1. publ. |
| Standardized Subjects / Keyword chains: | B
Dichter, Ernest 1907-1991
/ Motivational psychology
/ Marketing
/ Consumer behavior
|
| Further subjects: | B
Collection of essays
B Consumption (Economics) Psychological aspects B Consumer behavior B Konsumentenverhalten B Motivation B Dichter, Ernest (1907-1991) Influence B Consumer behavior Psychological aspects B Conference program 2005 (Vienna) B Market research B Dichter, Ernest (1907-1991) B Motivation research (Marketing) B Dichter, Ernest |
| Online Access: |
Book review (H-Net) Cover Table of Contents Review Volltext (doi) |
MARC
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| 245 | 1 | 0 | |a Ernest Dichter and motivation research |b new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on Ernest Dichter and Motivation Research, organised by the editors at the University of Vienna in December 2005] |c ed. by Stefan Schwarzkopf; Rainer Gries |
| 250 | |a 1. publ. | ||
| 263 | |a 1011 | ||
| 264 | 1 | |a Basingstoke [u.a.] |b Palgrave Macmillan |c 2010 | |
| 300 | |a XII, 293 S. |b Ill., graph. Darst. |c 23 cm | ||
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| 500 | |a Literaturangaben | ||
| 505 | 8 | 0 | |a Machine generated contents note: Introduction: Ernest Dichter: the Motivation Researcher as "Expert" of a Globalised Consumer Modernity; R.Gries& S.SchwarzkopfPART I: DIMENSIONS OF DICHTER'S PERSONALITY -- Ernest Dichter and Religion; G.Sorgo -- Ernest Dichter, the Psychologist and Marketing Theorist; M.Tadajewski -- Ernest Dichter, the Motivational Researcher; R.Fullerton -- Ernest Dichter, the American; D.Horowitz -- PART II: THE BRANDING OF CONSUMER LIFE - CASE STUDIES ON ERNEST DICHTER'S WORK -- Dichter's Studies on Automobile Marketing; H.Karmasin -- Dichter and Fashion Marketing: the case of Du Pont Co.; R.Blaszczyk -- The Sex of Food: Dichter and Food Advertising; K.Parkin -- Patriarch or Interceder of the Women's Movement? Ernest Dichter and his Interpretation of the Female Image; K.Krummeich & S.Lahm -- PATT III: THE EUROPEAN THEATRE -- Ernest Dichter and the Birth" of Post-war Consumerism; K.Hellmann -- The Depth Boy" and his Enemies; D.Schindelbeck -- Ernest Dichter in Austria; A.Morawetz -- Ernest Dichter in France; V.Pouillard -- Ernest Dichter in Great Britain; S.Schwarzkopf -- Conclusion: Ernest Dichter: an episode or paradigm shift? From Motivation Research to Lifestyle Studies, Ethnopsychology and Neuromarketing; R.Gries & S.Schwarzkopf. |
| 505 | 8 | 0 | |a Machine generated contents note: Introduction: Ernest Dichter: the Motivation Researcher as "Expert" of a Globalised Consumer Modernity; R.Gries& S.Schwarzkopf -- PART I: DIMENSIONS OF DICHTER'S PERSONALITY -- Ernest Dichter and Religion; G.Sorgo -- Ernest Dichter, the Psychologist and Marketing Theorist; M.Tadajewski -- Ernest Dichter, the Motivational Researcher; R.Fullerton -- Ernest Dichter, the American; D.Horowitz -- PART II: THE BRANDING OF CONSUMER LIFE - CASE STUDIES ON ERNEST DICHTER'S WORK -- Dichter's Studies on Automobile Marketing; H.Karmasin -- Dichter and Fashion Marketing: the case of Du Pont Co.; R.Blaszczyk -- The Sex of Food: Dichter and Food Advertising; K.Parkin -- Patriarch or Interceder of the Women's Movement? Ernest Dichter and his Interpretation of the Female Image; K.Krummeich & S.Lahm -- PATT III: THE EUROPEAN THEATRE -- Ernest Dichter and the Birth" of Post-war Consumerism; K.Hellmann -- The Depth Boy" and his Enemies; D.Schindelbeck -- Ernest Dichter in Austria; A.Morawetz -- Ernest Dichter in France; V.Pouillard -- Ernest Dichter in Great Britain; S.Schwarzkopf -- Conclusion: Ernest Dichter: an episode or paradigm shift? From Motivation Research to Lifestyle Studies, Ethnopsychology and Neuromarketing; R.Gries & S.Schwarzkopf. |
| 520 | |a "Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"-- | ||
| 520 | |a "Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"-- | ||
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| STB | 0 | 0 | |a Comportement des consommateurs,Consommateurs,Marketing,Mercatique,Mercatique,Marketing,Motivation,Psychologie de la motivation,Recueil d'articles,Étude de marché |
| STC | 0 | 0 | |a Colección de artículos,ensayos,ensayos,Comportamiento de los consumidores,Investigación de mercado,Marketing,Motivación,Psicología motivacional |
| STD | 0 | 0 | |a Comportamento dei consumatori,Marketing,Motivazione,Psicologa motivazionale,Raccolta di saggi,Opera collettiva,Opera collettiva,Ricerca di mercato |
| STE | 0 | 0 | |a 动力,动机,诱因,巿场营销,营销,巿场营销,消费者行为 |
| STF | 0 | 0 | |a 動力,動機,誘因,巿場營銷,營銷,巿場行銷,市場研究,消費者行為 |
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| STH | 0 | 0 | |a Изучение рынка,Маркетинг,Мотивация,Потребительское поведение,Психология мотивации,Сборник статей |
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