Markendifferenzierung: innovative Konzepte zur erfolgreichen Markenprofilierung
| Contributors: | |
|---|---|
| Format: | Print Book |
| Language: | German |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| WorldCat: | WorldCat |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
Wiesbaden
Gabler
2011
|
| In: | Year: 2011 |
| Edition: | 1. Aufl. |
| Standardized Subjects / Keyword chains: | B
Brand name policy
|
| Further subjects: | B
Collection of essays
B Brand name product B Markenführung |
| Online Access: |
Table of Contents (Publisher) |
| Item Description: | Literaturangaben |
|---|---|
| Physical Description: | 375 S., Ill., graph. Darst. |
| ISBN: | 978-3-8349-1978-6 |
