Brand success: how the world's top 100 brands thrive and survive
| Main Author: | |
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| Format: | Print Book |
| Language: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
London Philadelphia, Pa. [u.a.]
Kogan Page
2011
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| In: | Year: 2011 |
| Edition: | 2nd ed. |
| Further subjects: | B
Case study
B Branding (Marketing) B Successfactor B Markenführung B Brand name products Management B World B Advertising |
| Online Access: |
Table of Contents |
| Item Description: | Includes bibliographical references and index Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004. Includes bibliographical references and index |
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| ISBN: | 0749462876 |