Brand success: how the world's top 100 brands thrive and survive
Main Author: | |
---|---|
Format: | Print Book |
Language: | English |
Subito Delivery Service: | Order now. |
Check availability: | HBZ Gateway |
WorldCat: | WorldCat |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
London Philadelphia, Pa. [u.a.]
Kogan Page
2011
|
In: | Year: 2011 |
Edition: | 2nd ed. |
Further subjects: | B
Case study
B Branding (Marketing) B Successfactor B Markenführung B Brand name products Management B World B Advertising |
Online Access: |
Table of Contents |
MARC
LEADER | 00000cam a2200000 4500 | ||
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001 | 644626380 | ||
003 | DE-627 | ||
005 | 20240329070234.0 | ||
007 | tu | ||
008 | 110125s2011 xxk||||| 00| ||eng c | ||
010 | |a 2011002378 | ||
020 | |a 9780749462871 |c (pbk.) £12.99 |9 978-0-7494-6287-1 | ||
020 | |z 9780749462888 | ||
024 | 3 | |a 2011002378 | |
035 | |a (DE-627)644626380 | ||
035 | |a (DE-576)37058533X | ||
035 | |a (DE-599)GBV644626380 | ||
035 | |a (OCoLC)754888693 | ||
035 | |a (OCoLC)754888693 | ||
040 | |a DE-627 |b ger |c DE-627 |e rakwb | ||
041 | |a eng | ||
044 | |c XA-GB |c XD-US |c XB-IN | ||
050 | 0 | |a HD69.B7 | |
082 | 0 | |a 658.8/27 |q LOC |2 22 | |
082 | 0 | |a [22] 658.8/27-Q--LOC | |
084 | |a QP 624 |q BVB |2 rvk |0 (DE-625)rvk/141914: | ||
100 | 1 | |0 (DE-588)131385755 |0 (DE-627)508500486 |0 (DE-576)298443546 |4 aut |a Haig, Matt |d 1975- | |
109 | |a Haig, Matt 1975- |a Cheïnk, Mat 1975- | ||
245 | 1 | 0 | |a Brand success |b how the world's top 100 brands thrive and survive |c Matt Haig |
250 | |a 2nd ed. | ||
264 | 1 | |a London |a Philadelphia, Pa. [u.a.] |b Kogan Page |c 2011 | |
300 | |a VII, 296 S. | ||
336 | |a Text |b txt |2 rdacontent | ||
337 | |a ohne Hilfsmittel zu benutzen |b n |2 rdamedia | ||
338 | |a Band |b nc |2 rdacarrier | ||
500 | |a Includes bibliographical references and index | ||
500 | |a Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004. Includes bibliographical references and index | ||
583 | 1 | |a Archivierung prüfen |c 20240324 |f DE-4165 |z 1 |2 pdager | |
650 | 7 | |8 1.1\x |a Markenführung |0 (DE-627)091376270 |0 (DE-2867)19129-5 |2 stw | |
650 | 7 | |8 1.2\x |a Erfolgsfaktor |0 (DE-627)091357780 |0 (DE-2867)18106-1 |2 stw | |
650 | 7 | |8 1.3\x |a Welt |0 (DE-627)09140004X |0 (DE-2867)16809-5 |2 stw | |
650 | 0 | |a Brand name products |x Management | |
650 | 0 | |a Branding (Marketing) | |
650 | 0 | |a Advertising | |
655 | 4 | |0 (DE-206)68 |a Fallstudie |5 DE-206 | |
776 | 1 | |z 9780749462888 | |
856 | 4 | 2 | |u https://www.gbv.de/dms/zbw/644626380.pdf |m V:DE-601 |m B:DE-206 |q pdf/application |v 2011-05-26 |3 Inhaltsverzeichnis |
935 | |a mteo | ||
936 | r | v | |a QP 624 |b Produkt- und Sortimentsgestaltung |k Wirtschaftswissenschaften |k Allgemeine Betriebswirtschaftslehre |k Aufbauelemente des Unternehmens |k Absatz |k Einzelne absatzpolitische Instrumente |k Produkt- und Sortimentsgestaltung |0 (DE-627)1270742647 |0 (DE-625)rvk/141914: |0 (DE-576)200742647 |
951 | |a BO | ||
ELC | |b 1 | ||
ORI | |a SA-MARC-ixtheo_oa001.raw | ||
REL | |a 1 | ||
STA | 0 | 0 | |a Successfactor,World,World |
STB | 0 | 0 | |a Facteur de succès,Monde,Monde |
STC | 0 | 0 | |a Factor de éxito,Mundo,Mundo |
STD | 0 | 0 | |a Fattore di successo,Mondo,Mondo |
STE | 0 | 0 | |a 世界 |
STF | 0 | 0 | |a 世界 |
STG | 0 | 0 | |a Fator de sucesso,Mundo,Mundo |
STH | 0 | 0 | |a Мир (вселенная, мотив),Мир (вселенная),Фактор успеха |
STI | 0 | 0 | |a Κόσμος (μοτίβο),Κόσμος,Παράγοντας επιτυχίας |
SUB | |a REL | ||
SYE | 0 | 0 | |a Kritischer Erfolgsfaktor,CSF,KEF,Strategischer Erfolgsfaktor,Strategische Erfolgsposition,SEP,Erfolgspotential |