Brand success: how the world's top 100 brands thrive and survive
| Main Author: | |
|---|---|
| Format: | Print Book |
| Language: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
London Philadelphia, Pa. [u.a.]
Kogan Page
2011
|
| In: | Year: 2011 |
| Edition: | 2nd ed. |
| Further subjects: | B
Case study
B Branding (Marketing) B Successfactor B Markenführung B Brand name products Management B World B Advertising |
| Online Access: |
Table of Contents |
MARC
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| 008 | 110125s2011 xxk||||| 00| ||eng c | ||
| 010 | |a 2011002378 | ||
| 020 | |a 9780749462871 |c (pbk.) £12.99 |9 978-0-7494-6287-1 | ||
| 020 | |z 9780749462888 | ||
| 024 | 3 | |a 2011002378 | |
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| 082 | 0 | |a [22] 658.8/27-Q--LOC | |
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| 100 | 1 | |0 (DE-588)131385755 |0 (DE-627)508500486 |0 (DE-576)298443546 |4 aut |a Haig, Matt |d 1975- | |
| 109 | |a Haig, Matt 1975- |a Cheïnk, Mat 1975- | ||
| 245 | 1 | 0 | |a Brand success |b how the world's top 100 brands thrive and survive |c Matt Haig |
| 250 | |a 2nd ed. | ||
| 264 | 1 | |a London |a Philadelphia, Pa. [u.a.] |b Kogan Page |c 2011 | |
| 300 | |a VII, 296 S. | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a ohne Hilfsmittel zu benutzen |b n |2 rdamedia | ||
| 338 | |a Band |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004. Includes bibliographical references and index | ||
| 650 | 7 | |8 1.1\x |a Markenführung |0 (DE-627)091376270 |0 (DE-2867)19129-5 |2 stw | |
| 650 | 7 | |8 1.2\x |a Erfolgsfaktor |0 (DE-627)091357780 |0 (DE-2867)18106-1 |2 stw | |
| 650 | 7 | |8 1.3\x |a Welt |0 (DE-627)09140004X |0 (DE-2867)16809-5 |2 stw | |
| 650 | 0 | |a Brand name products |x Management | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Advertising | |
| 655 | 4 | |0 (DE-206)68 |a Fallstudie |5 DE-206 | |
| 776 | 1 | |z 9780749462888 | |
| 856 | 4 | 2 | |u https://www.gbv.de/dms/zbw/644626380.pdf |m V:DE-601 |m B:DE-206 |q pdf/application |v 2011-05-26 |3 Inhaltsverzeichnis |
| 935 | |a mteo | ||
| 936 | r | v | |a QP 624 |b Produkt- und Sortimentsgestaltung |k Allgemeine Betriebswirtschaftslehre |k Aufbauelemente des Unternehmens |k Absatz |k Einzelne absatzpolitische Instrumente |k Produkt- und Sortimentsgestaltung |0 (DE-627)1270742647 |0 (DE-625)rvk/141914: |0 (DE-576)200742647 |
| 951 | |a BO | ||
| ELC | |b 1 | ||
| ORI | |a TA-MARC-ixtheo_oa001.raw | ||
| REL | |a 1 | ||
| STA | 0 | 0 | |a Successfactor,World,World |
| STB | 0 | 0 | |a Facteur de succès,Monde,Monde |
| STC | 0 | 0 | |a Factor de éxito,Mundo,Mundo |
| STD | 0 | 0 | |a Fattore di successo,Mondo,Mondo |
| STE | 0 | 0 | |a 世界 |
| STF | 0 | 0 | |a 世界 |
| STG | 0 | 0 | |a Fator de sucesso,Mundo,Mundo |
| STH | 0 | 0 | |a Мир (вселенная, мотив),Мир (вселенная),Фактор успеха |
| STI | 0 | 0 | |a Κόσμος (μοτίβο),Κόσμος,Παράγοντας επιτυχίας |
| SUB | |a REL | ||
| SYE | 0 | 0 | |a Kritischer Erfolgsfaktor,CSF,KEF,Strategischer Erfolgsfaktor,Strategische Erfolgsposition,SEP,Erfolgspotential |