Marketing and the common good: essays from Notre Dame on societal impact
| Contributors: | ; |
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| Format: | Print Book |
| Language: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
London [u.a.]
Routledge
c 2014
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| In: | Year: 2014 |
| Reviews: | Marketing and the Common Good: Essays from Notre Dame On Societal Impact by Patrick E. Murphy and John F. Sherry Jr. New York: Routledge, 2014. 328 pp. ISBN: 978-0-415-82883-3 (2016) (Gustafson, Andrew)
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| Standardized Subjects / Keyword chains: | B
Marketing
/ Society
/ Development
/ Economic ethics
/ Socioeconomic change
|
| Further subjects: | B
Social Marketing
B Marketing Moral and ethical aspects B Collection of essays B social marketing B Marketing B Public good |
| Item Description: | Includes bibliographical references and index Includes bibliographical references and index |
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| ISBN: | 0415828821 |