Religions as brands: new perspectives on the marketization of religion and spirituality

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Bibliographic Details
Contributors: Usunier, Jean-Claude 1951- (Editor) ; Stolz, Jörg 1967- (Other)
Format: Print Book
Language:English
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Fernleihe:Fernleihe für die Fachinformationsdienste
Published: Farnham [u.a.] Ashgate 2014
In:Year: 2014
Reviews:Review Essay: Religion und Wirtschaft: Endlich wieder gemeinsam im Blick? (2014) (Koch, Anne, 1971 -)
Volumes / Articles:Show volumes/articles.
Series/Journal:Ashgate AHRC/ESRC religion and society series
Further subjects:B Collection of essays
B Spirituality
B Consumption (Economics)
B Markentransfer
B Branding (Marketing)
B Religion
B Religion Economic aspects
B Marketing
Online Access: Inhaltsverzeichnis (Verlag)
Description
Item Description:Includes bibliographical references and index
ISBN:1409467554