Brand Islam: the marketing and commodification of piety

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Bibliographic Details
Main Author: Shirazi, Faegheh 1952- (Author)
Format: Print Book
Language:English
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Fernleihe:Fernleihe für die Fachinformationsdienste
Published: Austin University of Texas Press 2016
In:Year: 2016
Reviews:[Rezension von: Shirazi, Faegheh, 1952-, Brand Islam] (2018) (Koch, Anne, 1971 -)
Edition:First edition
Standardized Subjects / Keyword chains:B Islam / Consumer behavior / Halal / Marketing
Further subjects:B Verbrauchereinstellung
B Consumer behavior
B Islam
B Consumption (Economics) Religious aspects Islam
B Islamisches Wirtschaftssystem
B Brand name products Religious aspects Islam
B Branding (Marketing)
B Consumers Attitudes
B Marketing management
B Islam and culture
Online Access: Table of Contents
Table of Contents
Description
Item Description:Literaturverzeichnis: Seite 251-270
ISBN:147730925X