Global observations of the influence of culture on consumer buying behavior
"This book provides relevant theoretical frameworks and the latest empirical research findings in the area the strategic role of culture at determining the consumer buying choices, that is, culture at the level consumer behavior as a determinant and basis of buying choices and by analyzing cult...
| Contributors: | |
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| Format: | Print Book |
| Language: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Hershey
IGI Global
[2018]
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| In: | Year: 2018 |
| Volumes / Articles: | Show volumes/articles. |
| Series/Journal: | Advances in business strategy and competitive advantage (ABSCA) book series
Premier reference source |
| Further subjects: | B
Consumer behavior
B Consumer behavior Cross-cultural studies B Nationalkultur B Konsumentenverhalten B World B Consumers' preferences |
| Online Access: |
Table of Contents |
| Summary: | "This book provides relevant theoretical frameworks and the latest empirical research findings in the area the strategic role of culture at determining the consumer buying choices, that is, culture at the level consumer behavior as a determinant and basis of buying choices and by analyzing culture and consumer behavior in a cross section of cultural platforms"-- The paradox of authenticity and its implications for contemporary and "bizarre" tourism campaigns / Bintang Handayani, President University -- Comparative analysis of hofstede's culture dimensions for West African regions (WAF) and Nigeria / Osarumwense Iguisi, University of Benin -- Privacy concerns and customers' information sharing intentions, the role of culture / Monica Grosso, emlyon Business School, Sandro Castaldo, SDA Bocconi University -- A semiotic approach through print advertisements- the changing Indian urban male / Dr. Neha Patel, SLIMS, GTU, Supriya Bhutiani, SLIBM, GTU -- A framework for cultural localization of websites and for improving their commercial utilization / Radim Cermak, University of Economics, Prague, Zdenek Smutny, University of Economics, Prague -- From love to rebuff : how culture shapes the perception of luxury goods among consumers / Beata Stepien, Poznan University of Economics, Michael Hinner, Technische Universitat Bergakademie Freiberg -- A cross-cultural study of smartphone adoption in Uzbekistan and South Korea / Nodir Sanakulov, University of Jyväskylä, Heikki Karjaluoto, University of Jyväskylä -- The influence of socio-economic factors on state and dynamics of consumer behaviour : measuring and evaluation / Vadim Krasko, Daugavpils University |
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| Item Description: | Enthält 17 Beiträge |
| ISBN: | 1522527273 |