Global observations of the influence of culture on consumer buying behavior
"This book provides relevant theoretical frameworks and the latest empirical research findings in the area the strategic role of culture at determining the consumer buying choices, that is, culture at the level consumer behavior as a determinant and basis of buying choices and by analyzing cult...
| Contributors: | |
|---|---|
| Format: | Print Book |
| Language: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| WorldCat: | WorldCat |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Hershey
IGI Global
[2018]
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| In: | Year: 2018 |
| Volumes / Articles: | Show volumes/articles. |
| Series/Journal: | Advances in business strategy and competitive advantage (ABSCA) book series
Premier reference source |
| Further subjects: | B
Consumer behavior
B Consumer behavior Cross-cultural studies B Nationalkultur B Konsumentenverhalten B World B Consumers' preferences |
| Online Access: |
Table of Contents |