Religions as brands: new perspectives on the marketization of religion and spirituality

Saved in:  
Bibliographic Details
Contributors: Usunier, Jean-Claude 1951- (Editor) ; Stolz, Jörg 1967- (Editor)
Format: Print Book
Language:English
Subito Delivery Service: Order now.
Check availability: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Published: London Routledge 2018
In:Year: 2018
Edition:First issued in paperback
Series/Journal:AHRC / ESRC religion and society series
Further subjects:B Religions Marketing
B Spirituality
B Religion in advertising
B Religion
B Branding (Marketing)
B Religious organization
B Markenführung
B World
B Marketing
Parallel Edition:Electronic
Description
Item Description:Enthält 13 Beiträge
Physical Description:xix, 256 Seiten, Illustrationen, 24 cm
ISBN:978-1-4094-6755-7
978-1-138-54624-0