Religions as brands: new perspectives on the marketization of religion and spirituality
pt. 1. Introduction -- pt. 2. Marketing and branding religion and spirituality -- pt. 3. Religious and spiritual consuming -- pt. 4. Economic analyses of religious phenomena.
| Contributors: | ; |
|---|---|
| Format: | Electronic Book |
| Language: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
London New York
Routledge
2016
|
| In: | Year: 2016 |
| Series/Journal: | Ashgate AHRC / ESRC religion and society series
|
| Further subjects: | B
Religions
Marketing
B Spirituality B Consumption (Economics) B Religion in advertising B Religion B Branding (Marketing) B Religious organization B Markenführung B World B Religion Economic aspects B Marketing |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Parallel Edition: | Non-electronic
|
| Summary: | pt. 1. Introduction -- pt. 2. Marketing and branding religion and spirituality -- pt. 3. Religious and spiritual consuming -- pt. 4. Economic analyses of religious phenomena. |
|---|---|
| Item Description: | Enthält 13 Beiträge |
| ISBN: | 1315605082 |
| Persistent identifiers: | DOI: 10.4324/9781315605081 |