Religions as brands: new perspectives on the marketization of religion and spirituality
pt. 1. Introduction -- pt. 2. Marketing and branding religion and spirituality -- pt. 3. Religious and spiritual consuming -- pt. 4. Economic analyses of religious phenomena.
Contributors: | ; |
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Format: | Electronic Book |
Language: | English |
Subito Delivery Service: | Order now. |
Check availability: | HBZ Gateway |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
London New York
Routledge
2016
|
In: | Year: 2016 |
Series/Journal: | Ashgate AHRC / ESRC religion and society series
|
Further subjects: | B
Religions
Marketing
B Spirituality B Consumption (Economics) B Religion in advertising B Religion B Branding (Marketing) B Religious organization B Markenführung B World B Religion Economic aspects B Marketing |
Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
Parallel Edition: | Non-electronic
|
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