Proposing a Model for Religious Tourism Development: Evidence from Iran
This study proposes a model for religious tourism as one of the most promising types of tourism worldwide, by focusing on the conditions of Iran as a potentially popular destination for religious tourism. The study relies on a mixed (qualitative and quantitative) method. The qualitative phase identi...
| Published in: | The international journal of religious tourism and pilgrimage |
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| Subtitles: | "Islamic Tourism" |
| Authors: | ; ; ; ; ; |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Dublin Institute of Technology
2021
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| In: |
The international journal of religious tourism and pilgrimage
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| Standardized Subjects / Keyword chains: | B
Iran
/ Spiritual tourism
/ Development
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| RelBib Classification: | AD Sociology of religion; religious policy AG Religious life; material religion KBL Near East and North Africa |
| Further subjects: | B
Iran
B Thematic Analysis B intuitionistic fuzzy AHP B Religious Tourism |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Summary: | This study proposes a model for religious tourism as one of the most promising types of tourism worldwide, by focusing on the conditions of Iran as a potentially popular destination for religious tourism. The study relies on a mixed (qualitative and quantitative) method. The qualitative phase identifies the model dimensions and strategies. To do this, practitioners and experts were interviewed and the data collected were investigated through the thematic analysis method. This process revealed four main dimensions and 18 subsidiary strategies. In the quantitative phase, the dimensions and strategies identified were arranged in a questionnaire and through the survey method, were prioritised by experts in the Iranian tourism industry. The data analysis results, based on intuitionistic fuzzy AHP, revealed that the most important dimensions in religious tourism, as assessed by experts and practitioners in the Iranian tourism industry, were: "marketing strategies", "HR training and development", "reinforcing executive management structures", and "implementing information technology." Finally, following a comparison of the results with those of another studies in this field, some executive and research-related suggestions are proposed. |
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| ISSN: | 2009-7379 |
| Contains: | Enthalten in: The international journal of religious tourism and pilgrimage
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| Persistent identifiers: | DOI: 10.21427/d45k-tm75 |