Branding Salafism: Salafi Missionaries as Social Media Influencers
This article analyses the social media activity of Swedish Salafi missionaries in the light of theories about influencer marketing and branding. Making use of source material from the Instagram accounts of the preacher Anas Khalifa and the preachers Abdulwadud Frank, Abdullah as-Sueidi, and Moosa As...
| Published in: | Method & theory in the study of religion |
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| Main Author: | |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Brill
2022
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| In: |
Method & theory in the study of religion
Year: 2022, Volume: 34, Issue: 3, Pages: 211-237 |
| Standardized Subjects / Keyword chains: | B
Swedes
/ Salafīyah
/ Mission (international law
/ Influencer
/ Social media
/ Marketing
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| RelBib Classification: | AD Sociology of religion; religious policy AX Inter-religious relations BJ Islam KBE Northern Europe; Scandinavia ZG Media studies; Digital media; Communication studies |
| Further subjects: | B
religion and social media
B Salafism B religious markets B influencers B Instagram B Mission (international law |
| Online Access: |
Volltext (kostenfrei) Volltext (kostenfrei) |
| Summary: | This article analyses the social media activity of Swedish Salafi missionaries in the light of theories about influencer marketing and branding. Making use of source material from the Instagram accounts of the preacher Anas Khalifa and the preachers Abdulwadud Frank, Abdullah as-Sueidi, and Moosa Assal, the last three of whom are associated with the organisation Islam.nu, this article investigates how social media can be used as tools for missionary endeavours, how Salafism might be branded on Instagram, and how religious authority and authenticity are fashioned online. |
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| ISSN: | 1570-0682 |
| Contains: | Enthalten in: Method & theory in the study of religion
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| Persistent identifiers: | DOI: 10.1163/15700682-12341515 |