Branding Salafism: Salafi Missionaries as Social Media Influencers
This article analyses the social media activity of Swedish Salafi missionaries in the light of theories about influencer marketing and branding. Making use of source material from the Instagram accounts of the preacher Anas Khalifa and the preachers Abdulwadud Frank, Abdullah as-Sueidi, and Moosa As...
Main Author: | |
---|---|
Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Brill
2022
|
In: |
Method & theory in the study of religion
Year: 2022, Volume: 34, Issue: 3, Pages: 211-237 |
Standardized Subjects / Keyword chains: | B
Swedes
/ Salafīyah
/ Mission (international law
/ Influencer
/ Social media
/ Marketing
|
RelBib Classification: | AD Sociology of religion; religious policy AX Inter-religious relations BJ Islam KBE Northern Europe; Scandinavia ZG Media studies; Digital media; Communication studies |
Further subjects: | B
religion and social media
B Salafism B religious markets B influencers B Instagram B Mission (international law |
Online Access: |
Volltext (kostenfrei) Volltext (kostenfrei) |
MARC
LEADER | 00000caa a22000002 4500 | ||
---|---|---|---|
001 | 1793884781 | ||
003 | DE-627 | ||
005 | 20230801153121.0 | ||
007 | cr uuu---uuuuu | ||
008 | 220225s2022 xx |||||o 00| ||eng c | ||
024 | 7 | |a 10.1163/15700682-12341515 |2 doi | |
035 | |a (DE-627)1793884781 | ||
035 | |a (DE-599)KXP1793884781 | ||
040 | |a DE-627 |b ger |c DE-627 |e rda | ||
041 | |a eng | ||
084 | |a 0 |2 ssgn | ||
100 | 1 | |e VerfasserIn |0 (DE-588)1186922729 |0 (DE-627)1666206180 |4 aut |a Sorgenfrei, Simon |d 1975- | |
109 | |a Sorgenfrei, Simon 1975- | ||
245 | 1 | 0 | |a Branding Salafism: Salafi Missionaries as Social Media Influencers |
264 | 1 | |c 2022 | |
336 | |a Text |b txt |2 rdacontent | ||
337 | |a Computermedien |b c |2 rdamedia | ||
338 | |a Online-Ressource |b cr |2 rdacarrier | ||
520 | |a This article analyses the social media activity of Swedish Salafi missionaries in the light of theories about influencer marketing and branding. Making use of source material from the Instagram accounts of the preacher Anas Khalifa and the preachers Abdulwadud Frank, Abdullah as-Sueidi, and Moosa Assal, the last three of whom are associated with the organisation Islam.nu, this article investigates how social media can be used as tools for missionary endeavours, how Salafism might be branded on Instagram, and how religious authority and authenticity are fashioned online. | ||
601 | |a Influencer | ||
650 | 4 | |a Instagram | |
650 | 4 | |a religion and social media | |
650 | 4 | |a influencers | |
650 | 4 | |a Mission | |
650 | 4 | |a religious markets | |
650 | 4 | |a Salafism | |
652 | |a AD:AX:BJ:KBE:ZG | ||
689 | 0 | 0 | |d g |0 (DE-588)4077258-5 |0 (DE-627)106080733 |0 (DE-576)209204486 |2 gnd |a Schweden |
689 | 0 | 1 | |d s |0 (DE-588)4215345-1 |0 (DE-627)105057843 |0 (DE-576)210225068 |2 gnd |a Salafija |
689 | 0 | 2 | |d s |0 (DE-588)4039567-4 |0 (DE-627)106227602 |0 (DE-576)20903551X |2 gnd |a Mission |
689 | 0 | 3 | |d s |0 (DE-588)1164030825 |0 (DE-627)1028385714 |0 (DE-576)508319404 |2 gnd |a Influencer |
689 | 0 | 4 | |d s |0 (DE-588)4639271-3 |0 (DE-627)330421344 |0 (DE-576)214542661 |2 gnd |a Social Media |
689 | 0 | 5 | |d s |0 (DE-588)4037589-4 |0 (DE-627)104364246 |0 (DE-576)209025417 |2 gnd |a Marketing |
689 | 0 | |5 (DE-627) | |
773 | 0 | 8 | |i Enthalten in |t Method & theory in the study of religion |d Leiden : Brill, 1989 |g 34(2022), 3, Seite 211-237 |h Online-Ressource |w (DE-627)34189656X |w (DE-600)2069397-7 |w (DE-576)100668399 |x 1570-0682 |7 nnns |
773 | 1 | 8 | |g volume:34 |g year:2022 |g number:3 |g pages:211-237 |
856 | |u https://brill.com/downloadpdf/journals/mtsr/34/3/article-p211_1.pdf |x unpaywall |z Vermutlich kostenfreier Zugang |h publisher [open (via page says license)] | ||
856 | 4 | 0 | |u https://doi.org/10.1163/15700682-12341515 |x Resolving-System |z kostenfrei |3 Volltext |
856 | 4 | 0 | |u https://brill.com/view/journals/mtsr/34/3/article-p211_1.xml |x Verlag |z kostenfrei |3 Volltext |
935 | |a mteo | ||
936 | u | w | |d 34 |j 2022 |e 3 |h 211-237 |
951 | |a AR | ||
ELC | |a 1 | ||
ITA | |a 1 |t 1 | ||
LOK | |0 000 xxxxxcx a22 zn 4500 | ||
LOK | |0 001 4073135295 | ||
LOK | |0 003 DE-627 | ||
LOK | |0 004 1793884781 | ||
LOK | |0 005 20230801153121 | ||
LOK | |0 008 220225||||||||||||||||ger||||||| | ||
LOK | |0 035 |a (DE-Tue135)IxTheo#2022-02-24#2D5E447B027289768139B5210BC5FFA2D4634E8E | ||
LOK | |0 040 |a DE-Tue135 |c DE-627 |d DE-Tue135 | ||
LOK | |0 092 |o n | ||
LOK | |0 852 |a DE-Tue135 | ||
LOK | |0 852 1 |9 00 | ||
LOK | |0 935 |a ixzs |a zota | ||
LOK | |0 936ln |0 1442043016 |a AD | ||
LOK | |0 936ln |0 1442043539 |a BJ | ||
LOK | |0 936ln |0 1442044780 |a KBE | ||
LOK | |0 936ln |0 1764172264 |a ZG | ||
LOK | |0 936ln |0 1442043253 |a AX | ||
OAS | |a 1 | ||
ORI | |a TA-MARC-ixtheoa001.raw | ||
REL | |a 1 | ||
STA | 0 | 0 | |a Influencer,Instagram,Marketing,Mission (international law,Mission,Mission,Christianity,World mission,Salafīyah,Salafism,Social media,Social media,Swedes,Sweden,Swedes |
STB | 0 | 0 | |a Influenceur web,Instagram,Marketing,Mercatique,Mercatique,Marketing,Mission,Mission,Mission,Réseaux sociaux,Médias sociaux,Salafiyya,Salafisme,Salafisme,Suédois |
STC | 0 | 0 | |a Influencer,Instagram,Marketing,Media social,Misión,Misión,Misión,Salafismo,Suecos |
STD | 0 | 0 | |a Instagram,Marketing,Missione,Missione,Missione,Salafismo,Social media,Svedesi |
STE | 0 | 0 | |a 宣教,宣教,传教,宣教使命,传教,宣教使命,巿场营销,营销,巿场营销,瑞典人,萨拉菲运动,赛莱菲,虚拟小区,计算机社群,电子社群 |
STF | 0 | 0 | |a Instagram,宣教,宣教,傳教,宣教使命,傳教,宣教使命,巿場營銷,營銷,巿場行銷,瑞典人,薩拉菲運動,賽萊菲,虛擬社區,電腦社群,電子社群 |
STG | 0 | 0 | |a Influenciador,Instagram,Marketing,Missão,Missão,Missão,Mídia social,Salafismo,Suecos |
STH | 0 | 0 | |a Instagram,Инфлюэнсер,Маркетинг,Миссия (международное право),Миссия (мотив),Миссия,Салафизм,Социальные медиа,Шведы (народ) |
STI | 0 | 0 | |a Instagram,Αποστολή (Διεθνές δίκαιο),Ιεραποστολή (μοτίβο),Ιεραποστολή,Μάρκετινγκ,Marketing,Μέσα κοινωνικής δικτύωσης,Social media,Σαλαφία,Salafīyah,Σουηδοί |
SUB | |a REL | ||
SYE | 0 | 0 | |a Diplomatische Mission,Christentum,Christliche Mission,Heidenmission,Weltmission,Missionierung |
SYG | 0 | 0 | |a Sverigg,Sweden,Suède,Konungariket Sverige,Švecija,Königreich Schweden,Suecia,Svezia,Sverige,Zviedrija,Zweden,Szwecja,Kingdom of Sweden , Salafismus,Salafīya,as- Salafīya,as-Salafīya,Salafijja-Bewegung,Salafiya,Salafiyya,Salafiyya-Bewegung,سلفية,ال سلفية,السلفية , Diplomatische Mission,Christentum,Christliche Mission,Heidenmission,Weltmission,Missionierung , Soziale Medien , Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgut,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung |