Branding Salafism: Salafi Missionaries as Social Media Influencers
This article analyses the social media activity of Swedish Salafi missionaries in the light of theories about influencer marketing and branding. Making use of source material from the Instagram accounts of the preacher Anas Khalifa and the preachers Abdulwadud Frank, Abdullah as-Sueidi, and Moosa As...
| Auteur principal: | |
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| Type de support: | Électronique Article |
| Langue: | Anglais |
| Vérifier la disponibilité: | HBZ Gateway |
| Journals Online & Print: | En cours de chargement...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publié: |
Brill
2022
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| Dans: |
Method & theory in the study of religion
Année: 2022, Volume: 34, Numéro: 3, Pages: 211-237 |
| Sujets / Chaînes de mots-clés standardisés: | B
Suédois
/ Salafiyya
/ Mission
/ Influenceur web
/ Réseaux sociaux
/ Marketing
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| RelBib Classification: | AD Sociologie des religions AX Dialogue interreligieux BJ Islam KBE Scandinavie ZG Sociologie des médias; médias numériques; Sciences de l'information et de la communication |
| Sujets non-standardisés: | B
religion and social media
B Salafism B religious markets B influencers B Instagram B Mission |
| Accès en ligne: |
Volltext (kostenfrei) Volltext (kostenfrei) |
| Résumé: | This article analyses the social media activity of Swedish Salafi missionaries in the light of theories about influencer marketing and branding. Making use of source material from the Instagram accounts of the preacher Anas Khalifa and the preachers Abdulwadud Frank, Abdullah as-Sueidi, and Moosa Assal, the last three of whom are associated with the organisation Islam.nu, this article investigates how social media can be used as tools for missionary endeavours, how Salafism might be branded on Instagram, and how religious authority and authenticity are fashioned online. |
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| ISSN: | 1570-0682 |
| Contient: | Enthalten in: Method & theory in the study of religion
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| Persistent identifiers: | DOI: 10.1163/15700682-12341515 |