Debates éticos en torno al neuromarketing político: el avance tecnológico y su potencial incidencia en la formación de la opinión pública
Autonomy is one of the basic pillars of a political system like democracy, which is associated with citizens' decision-making capacity as its main moral core. Discoveries in the neurosciences domain and their application to the marketing and political communication field now arouse suspicions a...
| VerfasserInnen: | ; |
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| Medienart: | Elektronisch Aufsatz |
| Sprache: | Spanisch |
| Verfügbarkeit prüfen: | HBZ Gateway |
| Journals Online & Print: | Lade...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Veröffentlicht: |
2017
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| In: |
Veritas
Jahr: 2017, Band: 36, Seiten: 9-28 |
| RelBib Classification: | NBE Anthropologie NCD Politische Ethik ZG Medienwissenschaft; Digitalität; Kommunikationswissenschaft |
| weitere Schlagwörter: | B
neuropolítica
B Ethics B Public Opinion B Democracia B neuropolitics B Neuromarketing B Democracy B Ética B opinión pública |
| Online Zugang: |
Volltext (kostenfrei) |
| Zusammenfassung: | Autonomy is one of the basic pillars of a political system like democracy, which is associated with citizens' decision-making capacity as its main moral core. Discoveries in the neurosciences domain and their application to the marketing and political communication field now arouse suspicions about the possible capacity of activating voter's "voting button". The objective of this article is to examine the main works on political neuromarketing and neuropolitics. The purpose of this proposal consists in presenting the specific ethical debates that emerge around political neuromarketing. (English) |
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| ISSN: | 0718-9273 |
| Enthält: | Enthalten in: Veritas
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| Persistent identifiers: | DOI: 10.4067/S0718-92732017000100001 |