Debates éticos en torno al neuromarketing político: el avance tecnológico y su potencial incidencia en la formación de la opinión pública
Autonomy is one of the basic pillars of a political system like democracy, which is associated with citizens' decision-making capacity as its main moral core. Discoveries in the neurosciences domain and their application to the marketing and political communication field now arouse suspicions a...
| Auteurs: | ; |
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| Type de support: | Électronique Article |
| Langue: | Espagnol |
| Vérifier la disponibilité: | HBZ Gateway |
| Journals Online & Print: | En cours de chargement...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publié: |
2017
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| Dans: |
Veritas
Année: 2017, Volume: 36, Pages: 9-28 |
| RelBib Classification: | NBE Anthropologie NCD Éthique et politique ZG Sociologie des médias; médias numériques; Sciences de l'information et de la communication |
| Sujets non-standardisés: | B
neuropolítica
B Ethics B Public Opinion B Democracia B neuropolitics B Neuromarketing B Democracy B Ética B opinión pública |
| Accès en ligne: |
Volltext (kostenfrei) |
| Résumé: | Autonomy is one of the basic pillars of a political system like democracy, which is associated with citizens' decision-making capacity as its main moral core. Discoveries in the neurosciences domain and their application to the marketing and political communication field now arouse suspicions about the possible capacity of activating voter's "voting button". The objective of this article is to examine the main works on political neuromarketing and neuropolitics. The purpose of this proposal consists in presenting the specific ethical debates that emerge around political neuromarketing. (English) |
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| ISSN: | 0718-9273 |
| Contient: | Enthalten in: Veritas
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| Persistent identifiers: | DOI: 10.4067/S0718-92732017000100001 |